Book description:Genre: Psychology
1st ed. of "The Hidden Persuaders".
ISBN 13: 9780978843106
Number of pages: 224
One of the best books around for demystifying the deliberately mysterious arts of advertising.--SalonFascinating, entertaining and thought-stimulating.--The New York Times Book ReviewA brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give