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The Hidden Persuaders
Download Ebook Genre: Psychology
Language: English

Book description:

Genre: Psychology
Edition description:
1st ed. of "The Hidden Persuaders".
Edition description:

Identifiers:
ISBN 13: 9780978843106

Number of pages: 224
Language: English


One of the best books around for demystifying the deliberately mysterious arts of advertising.--SalonFascinating, entertaining and thought-stimulating.--The New York Times Book ReviewA brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give